Zukunftsausgerichtete Ausbildung - Master Online Marketing

Fundamentals of Digital Marketing

• Digital Business Models & Platform Economy (2 ECTS)
• Consumer/User Behavior (2 ECTS)
• Internet & Social-Media-Recht (2 ECTS)

Marketing Strategy & Planning

• Digital Marketing Strategy & Brand Management (2 ECTS)
• Omni-Channel Marketing Planning (2 ECTS)
• Digital Marketing Game (2 ECTS)

Marketing Research

• Qualitative Market Research (2 ECTS)
• Advanced (quantitative) Market Research (2 ECTS)
• Marketing Analytics & Data-driven Marketing (2 ECTS)

Digital Marketing Dashboard

• Customer Relationship Management (2 ECTS)
• Customer Journey/User Experience Management (2 ECTS)
• Marketing Controlling (2 ECTS)

Digital Communication

• Influencer Relations & Influencer Marketing (2 ECTS)
• Cross-Media Communication & Storytelling (2 ECTS)
• Social Media & Community Management (2 ECTS)

Digital Skills

• Technical Online Marketing Basics (2 ECTS)
• Digitales Projektmanagement (2 ECTS)
• Softwareanwendungen & Contentmanagement (2 ECTS)

Digital Marketing Tools

• Messenger Marketing (2 ECTS)
• SEO, SEM & SEA (2 ECTS)
• Audio Marketing (2 ECTS)

Leadership Skills

• Corporate Governance & Business Ethics (2 ECTS)
• Negotiation, Communication & Executive Presentations (2 ECTS)
• Cross Cultural Leadership (2 ECTS)

Digital Marketing Research/Consulting Project (6 ECTS)

Praxisphase I (6 ECTS)

Das dritte Semester verbringst du an einer unserer Partnerhochschulen weltweit (24 ECTS).

Ausführliche Informationen erhältst du auf der Seite zum Auslandssemester.

Praxisphase II (6 ECTS)

Für deine Master-Thesis erhältst du 30 ECTS.

Zusätzlich hast du die Möglichkeit einen internationalen Doppelabschluss zu erwerben.